PPC News and Views
The world of Paid Search and Paid Social is constantly shifting, with new updates, features, and strategies emerging all the time. Whether it’s changes to Google Ads, Facebook’s latest tools, or new PPC trends, staying informed is key to maximising your ROI. In this section, we’ll cover the latest PPC news, updates, and expert insights to help you navigate the paid advertising landscape and optimise your campaigns for success. Stay up to date and ensure your ads are always working hard for you!
Is Automation Killing PPC? How to Stay in Control in 2025
As we enter the mid-2020s, pay-per-click (PPC) advertising is evolving at a rapid pace. Google, Meta, Microsoft, and other major ad platforms are heavily investing in automation—promising advertisers better performance with less manual input. But with this shift comes...
Mastering Keyword Research: Tools and Tactics for PPC Success
In the fast-moving world of Pay-Per-Click (PPC) advertising, keyword research remains the cornerstone of campaign success. Whether you're a seasoned marketer or just dipping your toes into paid search, mastering keyword research can dramatically impact your return on...
Top 7 PPC Trends Driving Click-Through Rates in 2025
Pay-per-click (PPC) advertising continues to be a vital part of any digital marketing strategy. In 2025, however, the landscape is evolving rapidly. Advancements in AI, automation, privacy laws, and user behaviour are reshaping how advertisers create, target, and...
Google Ads Shake-Up: Latest PPC Policy Changes & What They Mean for Marketers
In the ever-evolving world of digital advertising, staying ahead of policy updates is crucial. Google Ads, a cornerstone of most paid media strategies, recently rolled out a series of policy changes that have significant implications for advertisers and marketing...
Conversion Trends & Cost Benchmarks in Paid Search
As the paid search landscape grows more competitive, data-driven insights are increasingly vital for marketers looking to drive results and maximise return on ad spend (ROAS). Understanding how conversion trends are shifting — and where cost benchmarks are headed —...
The Top 7 PPC Mistakes (And How to Avoid Them)
Pay-Per-Click (PPC) advertising can be one of the most effective ways to drive traffic and generate leads—when done correctly. But too often, businesses waste valuable budget on simple missteps that can easily be avoided. Whether you're running ads on Google, Bing, or...
Top 5 PPC Mistakes to Avoid for Successful Campaigns
Pay-per-click (PPC) advertising is one of the most effective ways to drive targeted traffic to your website, generate leads, and increase sales. However, like any digital marketing strategy, it requires careful planning, monitoring, and optimization. Even a small...
PPC and Paid Social Media: A Powerful Combination for Digital Advertising Success
In the fast-paced world of digital advertising, businesses are constantly looking for ways to drive traffic, increase conversions, and maximise their marketing budgets. Pay-Per-Click (PPC) advertising and paid social media campaigns are two of the most effective...